Speaking at conferences is great for building a personal brand. It’s something that helped Jono Alderson a lot. His speaking at conferences is legendary, because of the way he speaks and the amount of content he is able to get in. That takes a lot of preparation.

I talked to different speakers, asking them about how they prepare and what tips they can give you. Listen to Jono explain why research is important, why you have to be ready and why you need to tell a story.

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