The one thing that within seconds shows whether a speaker can persuade is the body language of a speaker. In our different courses, we pay a lot of attention to body language.

What is body language?

Body language is part of the non-verbal communication. Body language is the combination of movements, gestures and postures. This includes the way a speaker moves and looks.

Many people only think about the way you position yourself on stage. This is a big part of the right body language, but there is much more. Body language shows your confidence. The right attitude on stage gives you an air of authority, which supports your story.

Why is body language important?

You can say that having the wrong body language makes that your talk almost can’t be a success. You need a lot of talent on other elements to make up for bad body language.

Some examples of bad body language include: turning your back to the audience, moving around too much or hiding behind a desk. Gesturing also can have a bad influence on your talk. Being too aggressive in your gestures, drumming your fingers or even biting your nails are also examples of bad body language.

But even when you aren’t doing a bad job, improving your body language can have a big effect. Especially on the way, the audience receives your talk. It can make a difference between a nice talk and actually persuading people.

What to pay attention to?

When you are looking at your body language, some things to pay attention to are:

Where to look?

Are you looking at your audience? Or are you one of the speakers who has a tendency to look behind you at the screen? Are you giving your entire audience the attention and not just a happy few?

Happy vs sad

What message are you getting across with your body language? Are you showing happiness? Or are you sad? This reflects on your audience!


How much energy are you putting into your talk? Too little energy will make your audience fall asleep. Then again, too much will make them pay less attention to your message!


What gestures are you making? Are you using your hands and not hiding them in your pockets? Are you pointing, being expressive?

What do we do?

At all of our sessions, we pay attention to body language. We look at each individual speaker. We determine their strengths and weaknesses. Then we adjust the body language to be persuasive and still reflect their personality. We show examples of speakers who do a good or a bad job. At corporate sessions we also let all the colleagues help each other.

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