Have you ever thought about why you can still remember most of the fairy tales your parents told you? Or that one story your friend told you about something he had experienced? Why is it that you remember a good book, a great movie, but not that report you read last week?

This is because people need stories. Stories are actually the essence of our being. Through stories, we communicate. But more important: through stories, we connect. Storytelling is a big part of both The Captivating program and the De Luxe Retreat program.

When you are speaking, whether it is speaking at a conference, a training session or in a pitch, what you want is that connection. You want to connect to those you are talking to. The best way to do that is via something that bonds naturally: stories.

What is Storytelling?

Storytelling is the art of creating a story that sticks, that bonds and that build trust. The right stories stick and can change people’s minds.

Many speakers don’t know how to tell a story. Even though stories can be told in many different ways. Combining data and stories actually, makes for a real powerful story. And if you need to present data, remember: a spoon full of story makes the data go down.

Storytelling essentials

What are things you need to think about when you use storytelling in your presentations?

Build trust

You want to make sure you build trust in a story. Pay attention to who is in the room and build a story around that. People warm to you very quickly if you open your eyes, ears, and heart to their culture. Their past determines how they receive your story.

Everyone is different

People have different backgrounds. Whether it’s cultural or their personal history. Each person listens to a story in a different way. Understand that different messages can come from the same story. Emphasise where you need to persuade.

Use metaphors and examples

Metaphors and examples can make the essence of a story clearer. It’s something people can relate to. Bring your examples back to everyday life and people will be more open to what you have to say.

The hero and the enemy

All stories need a hero. And all stories need an enemy, the villain. Find a common enemy with your audience and you are half way there. Then make sure a hero comes and save the day. But keep in mind: the hero cannot be you!

Storytelling is a big part of both The Captivating program and the De Luxe Retreat program. We pay attention to finding out your story as well as delivering the best possible story. Get in touch to learn more!

Start receiving tips right away
Enter your name and e-mail and you are on your way!