I am Bas van den Beld, founder of Speak with Persuasion.
In the past decade, I’ve had the pleasure of speaking in front of many different audiences. On stages all over the world. Amongst others, I spoke in the United Kingdom, United States, all over Europe (from Iceland to Spain). I spoke in countries like Romania, Ukraine, Estonia and Turkey. And I spoke in amazing places like Iran.
I was lucky. My talent for speaking brought me there. And it brought me amazing clients as well.
Throughout the years I developed my speaking skills into storytelling and being persuasive in my talks. It wasn’t all luck or talent. A big part of it is hard work. Crafting better presentations. Working on timing, body language and other techniques.
Being a persuasive presenter isn’t easy. You need to understand your audience. You need to know your stuff. And you need to be able to tell a story. Is that just a talent? Or can anyone do that? I believe (almost) anyone can learn it.
Yes, there are ‘natural’ speakers. But even the natural speakers need to train their skills. Even Lionel Messi and Ronaldo need to train their skills. Because their audience changes, because the goal of what you are trying to say may differ. And because persuading your audience isn’t something to take lightly.
I have spoken at 100s of events in the past decade. I’ve been part of many pitches, on both sides. In that time, I’ve seen many speakers and presenters. I’ve seen some of the great. But I’ve also seen those that failed. Most of the time, however, the reasons why the presenters failed, was because of simple things.
They could’ve easily done better, with just a few adjustments.
I did see other problems, though.
When it comes to speaking, there are a few problems:
- Most speakers hardly get any new clients or new leads from speaking at events.
- Many businesses lose pitches because the presenters didn’t know how to persuade their audience.
Most businesses have meetings that take too long because the message that needs to be told isn’t told properly.
Chances are, this happens to you
This means you are probably losing a lot of money. People are spending time and effort and money on preparing their presentations and being at events. You fail to make an actual return on investment.
With my experience in mind, I found a way to help speakers and businesses with this problem. Based on ten years of experience, I started Speak with Persuasion. An agency that helps your business get results from speaking and pitching. And help speakers, like yourself, become persuasive speakers.
Speak with Persuasion helps speakers from all levels deliver a better talk, in speaking, pitching or meetings.
Resulting in more leads and clients and more efficient meetings.
Focus on marketers
As a digital marketer myself, I understand the importance of delivering a talk in the right way. This means you have to look at the strengths of the speaker. My approach is not to try and change the person, but to try and make them excel. Find their qualities and build on that. Help them develop their own style of speaking.
At Speaking with Persuasion, we train with digital marketers in mind. The digital marketing industry is an industry in which people have to present all the time. It’s an industry with many events (look at the list we created together with State of Digital).
It’s also an industry in which many agencies have to pitch for clients. On top of that, because it is such a relatively new industry, there is a lot of training happening. We marketers train our clients, new marketers, those changing jobs, and don’t forget, our own colleagues.
This means in the digital marketing industry it is important to be able to present with persuasion.
In the courses, the groups are small to make sure each speaker gets individual attention. At the same time, the attendees help each other be better speakers.
The workshops focus on getting and keeping the attention and engagement of the audience. And persuading them to take action. As a result, the attendees will not only be better speakers at events but at pitches as well. Knowing how to engage those they are targeting and making sure they are remembered!
If you’d like to know more about our approach, don’t hesitate to get in touch!
Let’s get started!
So, let’s get started! Get in touch if you know what you want. Or maybe you would like to choose?