Michaela was a great employee. She was loyal, she was a hard worker and she was a nice person. But nobody noticed her. Her impact on the company didn’t seem big, even though all the work that she did was great. She didn’t make a lasting impression on colleagues or clients.
One day Michaela almost got fired. Her manager didn’t see her added value enough. She should be bringing in and keeping more clients. What was she doing? When the manager gave her one last chance, she knew she had to take it. But how?
Michaela went out for lunch in the park. She thought about how to change things around.
In the park, she saw a young couple. A boy was trying to impress a girl. What Michaela noticed was that the boy wasn’t bragging. He was telling stories. And the girl loved him for it.
That’s when Michaela realised what she had to do. If she wanted to make an impact, she had to tell stories.
At work, she started using stories. Stories to win trust. Stories to win clients. Stories to be remembered. It worked.
Six months after she was almost fired, Michaela got promoted. Six months that had turned her life around. A story she still tells friends at parties. Who all listen to every word she says.
You want to make an impact, but you don’t know how? Do you want to persuade the people in front of you, but it is hard? The solution is to tell stories!
Making an impact and persuading people is much easier when our message goes directly into the mind of listeners. The best way to get in that mind is by using a story.
Storytelling can be used in many different ways. It’s not just fun, it’s a secret promotional weapon. We buy through stories. That also means we sell with stories.
The human species thinks in metaphors and learns through stories.Mary Catherine Bateson
Want to get people’s attention by using a story? This course is made for you!
In this class, you will learn how to craft stories that will have impact. Stories people will remember and stories that sell.
Storytelling can enhance your ability to:
- engage audiences
- build trust-based relationships
- inspire and influence others like customers and colleagues
- make your messages stick
- simplify complex ideas
- drive people to action
- be more interesting
- make connections
- win more pitches
- get more speaking opportunities
What you’ll learn
By the end of this class students will be able to:
- Understand the power of using storytelling
- Create powerful stories
- Distinguish powerful stories to use for all purposes
- Use stories in persuasion efforts
- Build a story from start to finish
- Use stories to sell
- Use the power of the story
Why you want to learn it
Our lives are full of stories. When you share stories with others, they listen and remember. You will learn how to make better connections and have impact by using stories. You will win confidence and land better jobs or clients.
When you learn the magic formula for telling a story, you’ll have more impact and more success in life.
Those who tell the stories rule the world.Hopi American Indian proverb
This program is set up for those trying to persuade and convince others. Whether you are an executive, a manager or employee, you can benefit from telling stories.
Great stories happen to those who can tell them.Ira Glas
The course has the following outline:
Download supporting material
Importance of storytelling
The Why of Storytelling
Types of Storytelling
Before you start
Before you start your story
Getting your things
Finding your story
Getting a connection
Steps to get closer to your audience
Researching your audience
The Start of your story
The Start of your story
The where and when of the story
About your Character
The Character’s World
The journey of your character
The hero: good or bad? Real or Fake?
Creating your character
Steps to creating your character: 1,2,3
Flaws and strengths
Creating the character
The Core action part
Why you need conflict and the growth opportunity
The Growth opportunity
The dramatic question or incident
Building out the big conflict
Ending your story
The final turning point
How to end a story
What’s unique about this class: new content is added all the time!
The textbook for the class can be downloaded from the class overview pages. The website provides additional and updated material including relevant websites and self-testing tools.
Sometimes reality is too complex. Stories give it form.Jean Luc Godard