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Let Your Images Support Your Story

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An image in a presentation can be very useful if used in the right way. Images are often used to talk about but should be used in support of the story, not the other way around.

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Want to make a point? Ask your audience these 3 questions

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I wrote about ways to connect with your audience before. One topic I didn’t address then was asking the audience questions. Sometimes speakers want to engage with the audience by asking them a question. Often, these are simple questions (“who in the room works for an agency?”). Sometimes the questions are more complicated. These have

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Be on time and prepared

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Some speakers come into the venue they are going to be speaking at last minute. It will make for a bad presentation. Here’s what you should do. Instead, come prepared. Be there early. Get to know the room. Get a feel of the audience. And very important: test your technical settings. So you know it

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Know the audience that is in the room

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I’d like to talk to you about your audience. Many speakers don’t know much about who they have in the room. I believe you should know a lot about them. Here’s why!

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The Importance of Speaking in Public for Marketers

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A few months ago Bas van den Beld was interviewed for the Sitevisibility Podcast on the topic of Public Speaking. Bas talked about why it is important for marketers to be public speakers as well and how to approach this. You can listen to the interview below, download the mp3, go to the Sitevisibility website or

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The End of your Talk

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One of the most important parts of your talk is the end of it. How you end your talk, decides on how people walk away from it. So you want it to be good. Bas van den Beld explains in this video why and how to pay attention to the end of your talk. This

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Where to sit in a panel discussion

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Many conferences have panel discussions. As a speaker you need to pick where to sit. In the middle? At the end? Answer these questions to decide.

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Why you need ‘relax slides’

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Your slide deck is one of the most important attributes of your talk. That is if you use one of course. Most marketing speakers do. So you pay attention to your slides. Sometimes I see slide decks filled with great content. Content that is overwhelming. That is why I always suggest those speakers: build in

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The power of a smile in presentations

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Never underestimate the power of a smile in a presentation. It can do wonders for how your audience feels. Did you know for example that smiling makes people more comfortable with you as a speaker? Your facial expressions are extremely important. The way you look says a lot about how you feel and about your

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How to Create a Compelling Story

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We’re giving you 25 minutes of tips! On Storytelling this time. This is the presentation I (Bas) have done at the Benchmark Conference in Manchester in September. The talk was recorded by Omi Sodi. Enjoy! Find the slides of that presentation here:   Learn how to do storytelling yourself by joining our Storytelling Class!

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Tips from a conference organiser on speaking: Craig Rayner

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I spoke to Craig Rayner, event organiser. My question was about picking speakers. Want to know what it takes to speak at an international conference? Searchelite conference organiser Craig Rayner explains how he picks speakers and what you should do.

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The importance of timing in public speaking

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When speaking in public, it is very important to have the right timing. This doesn’t just mean, stay within the time of the presentation. It also means saying the right things at the right time and the right speed. In this video, we look at timing. Want more tips like these? Sign up below for

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The power of storytelling

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Why storytelling is such a powerful tool. What makes storytelling worth it? Do you invest time in it? And in what way? Learn why it’s so powerful.

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The why of the TED Circle

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Have you ever wondered why speakers at the TED Conferences are standing in a circle? It’s about more than just the design. It’s helpful as well. And we can learn from it! Find below the transcript of the video: When I started speaking at conferences, I didn’t feel comfortable standing behind a desk. Some events

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Starting with Public Speaking? David Iwanow has some tips!

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Public Speaking isn’t easy. And when you are starting out, you need some tips. Lucky for you, every now and then, we talk to experienced speakers. And then we ask them their tips for you! One of these speakers is David Iwanow. In this video, shot at the Searchelite conference, David discusses preparation, what to

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