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Why Research and Storytelling are Important in Public Speaking, from the expert Jono Alderson

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Speaking at conferences is great for building a personal brand. It’s something that helped Jono Alderson a lot. His speaking at conferences is legendary, because of the way he speaks and the amount of content he is able to get in. That takes a lot of preparation. I talked to different speakers, asking them about how

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Preparing for a presentation: Tip from the expert Sam Noble

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Listen to experienced speaker Sam Noble explain how she prepares for a presentation. She has a very special method using cards.

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The Ultimate Storytelling Guide

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People can’t resist a story. So brands try to do storytelling. Often enough, they fail. Because stating facts isn’t a story. Maybe this Storytelling guide can help! (see more about Storytelling here) via (see more about Storytelling here)

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How to Convince your Boss to Let You Speak at Conferences

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Would you like to speak at conferences, but your boss won’t let you? Here are some strategies you can use to convince your boss.

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How Public Speaking can help your Personal Brand

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Public Speaking. Is it worth it? Does it matter? Why is it important for you, or for your business? In this article here, I talked about the importance of public speaking for your business. It definitely can make a difference to your business! But what about your personal brand. How does personal speaking help there?

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The Science of Persuasion

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When we speak, we try to persuade. We try to persuade the audience of our views. We try to persuade potential clients of our products or services. We try to persuade, period. But persuasion doesn’t ‘just happen’. It happens for a reason. So we should dive into the minds of those we are targeting. And

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Why Public Speaking at Events Matters for Your Company

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Why would brands, vendors or agencies take the time to go to conferences and speak? Here are five reasons for a business to do public speaking.

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Surprising mistakes most speakers don’t know they make

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Many speakers have some ‘tricks up their sleeve’. Things that will help them be more memorable, or look more professional. Some of these tactics (because that is what they are) are well known. Taking the selfie with the audience. Getting interaction by asking questions, you name it. Yet some tactics might actually backfire. Without the

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Is Public Speaking Making or Costing you Money?

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On my holiday in Thailand, I was thinking about something. Something I’ve seen way too many times in the past 10 years. I was thinking about businesses struggling to make money out of conference speaking. After my holiday I would be speaking at Brighton SEO. It’s a great conference. I was looking forward to being

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Asking my audience to help me understand them better

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If you want to get your audience involved in your presentation, here’s a strategy to consider: Asking for their notes. What they write down, you get.

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