In many office buildings, there are meetings about whether or not people should speak at conferences. They debate whether it is financially worth it. They debate about the marketing value of it. And they debate about whether or not it will bring sales. Public speaking is on the agenda in every marketing department or agency.

We can end all those debates right here. Yes, public speaking is worth it. Absolutely.

There is a “but” however.

Public speaking at conferences is only worth it when done right.

That, of course, is the case with most things. Why do something if you’re not doing it right? It seems obvious that when you are going to speak at a conference, you make an effort. Whether it’s the initiative of a business or an individual, the intention is the same: to do a great job.

However, when you go to the events in the digital marketing industry, it seems like only a fraction of the speakers actually does a great job.

Why? It’s not because of the lack of effort. It’s partly the lack of skill. But mostly, it’s the lack of preparation. Public speaking requires preparation. Almost anyone can be a reasonably good speaker. But only those that have the right preparation, can be a great speaker.

Who should be speaking?

Really? Can anyone be a good public speaker? Yes, I do believe anyone can be a good public speaker. If you stick to some basic principles, you will be able to tell a good story on stage. To be a great speaker, that requires some more effort.

As a marketer, I believe you HAVE to be a speaker. Marketing and speaking go hand in hand. Marketing is about presenting yourself, your client and your business. Don’t do this, and you are not making 100% use of the marketing possibilities.

So every marketer should be a public speaker as well.

What does it take to do it?

So how do you become a public speaker? Or better said: how do you become the best in public speaking?

As said, it does take some effort. And that is the first step you need to take: understanding you need to make an effort. To become a great public speaker, you will need to practice. You will need to read. You will need to watch other presenters. And you will need to get training.

There is nobody out there that can’t use training in public speaking. And there is no great, famous speaker out there, that hasn’t been trained. Do you think Obama ‘just did it’? Do you think Seth Godin was always able to present the way he can now? Do you think the world champion of public speaking got there out of the blue?

No, they didn’t. They all trained. Just like Messi and Ronaldo train their skills, like Andy Murray and Roger Federer do. Like any top athlete, a top speaker needs to practice. Needs to train.

There is help!

Here at we want to help you get started with this training. In many different ways. We can help you by showing you great presenters on our blog. We can help you by giving you free tips on improving your skills when you sign up to our e-mail list. We even give away free tips in our articles and webinars. And we can help you in person or as a business.

At we can help businesses that want to help members of their teams be presenters at conferences. In only one day, your entire team can know the important basics of presenting, storytelling and persuading the audience.

For individuals, we have coaching and much more. There will be webinars and online courses. And with enough people signing up, we will do open sessions as well.

Don’t just trust us, trust our clients. Listen to what David Iwanow of Blueglass told the world after a training session:

Exclusive tips are waiting for you!