Persuasion training & workshops
Persuasion training for people whose good ideas keep getting ignored.
You make the point. The room moves on. Someone says the same thing ten minutes later and now it's a great idea. This persuasion training and workshop work closes the gap between what you mean and what actually lands, so your ideas get the response they deserve.
What this is
Persuasion is not pushing harder. It's being understood.
Most people think persuasion is about better arguments, more confidence, or the right technique. So they push harder. It rarely works, because the problem was never the argument. The problem is the gap between what you meant and what the other person heard.
This persuasion training works on that gap. You learn to read what's actually landing in the room, adjust in the moment, and make your point in a way the other person can accept without feeling pushed. That's what moves a decision. Not volume. Not tricks.
What you learn
See what's landing while you're still talking.
Most people only find out their message missed after the meeting. You learn to notice it in the moment, when you can still do something about it.
Say the thing so it can be accepted, not just heard.
There's a difference between being right and being persuasive. You learn to frame your point so the other person can say yes without losing face.
Stay convincing when you get pushback.
The moment someone disagrees is where most people fold or get louder. You learn a third option: stay calm, stay clear, keep the room with you.
Format 1
Individual persuasion coaching
- For
- Professionals who keep losing the room in a specific, recurring way. The pitch that falls flat. The proposal that gets nodded at and ignored. The conversation that goes fine in your head and not in the room.
- What happens
- 1-on-1 sessions, online or in person, built on real recent situations from your own work. We find the exact point where your message stops landing, and we work on it directly.
- What you get
- A clear read on why you're not getting through, concrete alternatives you can use the next day, and a way to check whether the change is actually working.
"Working with Bas has really helped me understand how I can be a better speaker. He noticed things I would have never thought of. Since working with Bas I've noticed a huge improvement in how I present, as well as how the audience engages with my presentations."
Format 2
Persuasion workshop for teams
- For
- Managers and team leads whose people have good ideas that never make it into the decision. Experts who go quiet in the meeting. Pitches and proposals that keep underperforming.
- What a session looks like
- A half-day or full-day persuasion workshop, starting with a diagnostic: what's actually happening when the team tries to convince, not what they think is happening. We work with real situations from their own context, not exercises from a manual.
- What changes
- The team sees the gap between intention and effect for themselves, and leaves with a shared language for making each other more persuasive.
"Bas spent a day with our London team. The team got a lot out of the event. I would strongly recommend you chat with Bas if you want your team to perform better when presenting."
Format 3
Persuasion training for organizations
- For
- HR and L&D professionals who want persuasion and influence training for managers and teams at scale: a structured program, not a one-off talk.
- What it covers
- Persuasive communication applied to your real challenges: getting buy-in, presenting with influence, winning agreement across teams, and making feedback actually change behavior.
- Previous work
- KLM, Comedy Central, Orange Valley, Artefact, Zilveren Kruis, InHolland, Koozai, Blueglass.
"Great teachers and great doers are seldom found in the same individual and yet Bas is one of those rare breeds that excel at both. As a trainer, Bas is challenging, encouraging and insightful; nurturing people of all levels to realize their potential."
Want to see where you lose people first?
Before you book anything, use the free Confrontation Tool. Ten questions, five minutes, no registration. It shows you the specific spot where your communication stops landing. Most people recognize themselves in at least three of them.
Try the free toolQuestions
Persuasion training, answered straight.
What is persuasion training?
Persuasion training teaches you to get your point across so it actually lands and moves people to agreement. It's not about manipulation or tricks. It's about closing the gap between what you mean and what the other person hears, so your ideas get the response they deserve.
Who is this persuasion workshop for?
Managers, team leads, and professionals who have good ideas but watch them get ignored, watered down, or decided without them. People who present, pitch, give feedback, or need buy-in and want that to work more often.
Is the training in person or online?
Both. Persuasion workshops run in person for teams. Individual persuasion coaching runs online or in person. Sessions are available in Dutch and English.
How is this different from a generic communication course?
There are no generic modules. Every session starts with the specific situations you're dealing with right now: the meeting where you lost the room, the pitch that fell flat, the feedback that changed nothing. We work on those, not on theory.