The power of a smile in presentations

Never underestimate the power of a smile in a presentation. It can do wonders for how your audience feels.

Did you know for example that smiling makes people more comfortable with you as a speaker? Your facial expressions are extremely important. The way you look says a lot about how you feel and about your message. At the same time, you don’t want to be smiling through a very serious story. Your facial expressions should be in line with the story.

Bas van den Beld explains.

Full transcript:

There’s a smile! When you smile you appear to be more likable. More competent. That’s what you want, right? Because you want to persuade people.

You will also see that your audience will start smiling with you. They will mimic you. Research at the university showed that it’s very difficult to frown if you look at someone who smiles.

Smiling is contagious. A smile affects things and it lives around us. And when you and your audience are both smiling, you will both feel good. Resulting in a better and more persuasive talk.

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