Is ‘Storytelling’ a hype? As a marketing strategy, maybe, but only when done wrong. Because stories ARE important. Why are they so important? Because stories are part of our everyday life. Each day we tell each other stories. Each day we listen to stories. Stories are part of our DNA.
When we hear a story, we listen better. We remember more. And we trust the source of a story.
This is why storytelling is such a powerful marketing tool. And this is why storytelling needs to be part of public speaking.
In fact, when you do a talk, treat your talk as a story. Craft it like a story. Your audience will remember you for it, will believe your words and will trust you.
Don’t tell stories because others do. Tell them because it’s part of who we are. Because it’s personal. That’s storytelling done well.
How to do Storytelling?
Good storytelling isn’t easy. It’s a lot of work. You need to be prepared. Here are the steps that are important:
- you need to get information on your audience.
- you need to show the situation
- you need to have a character (the hero)
- you need to have conflict
- you need a goal
- you need to bring it all together