Storytelling: Hype or Real?

Is ‘Storytelling’ a hype? As a marketing strategy, maybe, but only when done wrong. Because stories ARE important. Why are they so important? Because stories are part of our everyday life. Each day we tell each other stories. Each day we listen to stories. Stories are part of our DNA.

When we hear a story, we listen better. We remember more. And we trust the source of a story.

This is why storytelling is such a powerful marketing tool. And this is why storytelling needs to be part of public speaking.

In fact, when you do a talk, treat your talk as a story. Craft it like a story. Your audience will remember you for it, will believe your words and will trust you.

Don’t tell stories because others do. Tell them because it’s part of who we are. Because it’s personal. That’s storytelling done well.

How to do Storytelling?

Good storytelling isn’t easy. It’s a lot of work. You need to be prepared. Here are the steps that are important:

  1. you need to get information on your audience.
  2. you need to show the situation
  3. you need to have a character (the hero)
  4. you need to have conflict
  5. you need a goal
  6. you need to bring it all together

We are going in depth on this in our Storytelling Class which is now open to everyone!

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Do you want to win every pitch you are in? You can! By telling stories! Stories stick. Stories make your prospects feel close to you. Resulting in prospect wanting to buy from you! Join our FREE  Storytelling Secrets Mini Email Course! Four days, five secrets and actionable insights you can use right away!