When you are doing a presentation you always have a goal. You are trying to get a message across. You are trying to teach your audience. Or you are trying to sell something. There is always a goal. There are different goals for a presentation. Here are six types of goals. Each of them has […]
I wrote about ways to connect with your audience before. One topic I didn’t address then was asking the audience questions. Sometimes speakers want to engage with the audience by asking them a question. Often, these are simple questions (“who in the room works for an agency?”). Sometimes the questions are more complicated.These have a […]
I’d like to talk to you about your audience. Many speakers don’t know much about who they have in the room. I believe you should know a lot about them. Here’s why!
Many speakers have some ‘tricks up their sleeve’. Things that will help them be more memorable, or look more professional. Some of these tactics (because that is what they are) are well known. Taking the selfie with the audience. Getting interaction by asking questions, you name it. Yet some tactics might actually backfire. Without the […]
A few years ago I spoke at the Email Marketing Evolved conference in Stockholm. It was my first time there. I was on stage together with some great speakers like Jay Baer, Andrew Kordek and Dietmar Dahmen. All brilliant speakers. Which made it tough to stand out. The conference itself was great. The organisers’ goal […]