How to Create a Compelling Story

We’re giving you 25 minutes of tips! On Storytelling this time. This is the presentation I (Bas) have done at the Benchmark Conference in Manchester in September. The talk was recorded by Omi Sodi. Enjoy! Find the slides of that presentation here: Learn how to do storytelling yourself by individual training sessions or sign up […]

The power of storytelling

These days you hear a lot about storytelling as a marketing strategy. Many marketers, therefore, believe they should ‘do storytelling’ as well. Whenever you do something, you want to know they ‘why’ (as Simon Sinek told us). So, you might wonder why storytelling is such a powerful tool. What makes storytelling worth it? Do you […]

The Ultimate Storytelling Guide

People can’t resist a story. So brands try to do storytelling. Often enough, they fail. Because stating facts isn’t a story. Maybe this Storytelling guide can help! (see more about Storytelling here) via (see more about Storytelling here)