If you are capable of winning the trust of those listening to your pitch, they will buy anything. What better way to win trust, than to tell a story?
If you are struggling to structure your story, use The Story Pyramid. It guides you through the story. And we have a template for it!
As a small business, it’s hard to compete with brands. Storytelling is the solution! You can’t win on price You can’t win on marketing You can’t win on advertising You can win on a great story! Watch the video: When you are creating the story keep in mind… Don’t talk about how great you are […]
We’re giving you 25 minutes of tips! On Storytelling this time. This is the presentation I (Bas) have done at the Benchmark Conference in Manchester in September. The talk was recorded by Omi Sodi. Enjoy! Find the slides of that presentation here: Learn how to do storytelling yourself by individual training sessions or sign up […]
These days you hear a lot about storytelling as a marketing strategy. Many marketers, therefore, believe they should ‘do storytelling’ as well. Whenever you do something, you want to know they ‘why’ (as Simon Sinek told us). So, you might wonder why storytelling is such a powerful tool. What makes storytelling worth it? Do you […]
People can’t resist a story. So brands try to do storytelling. Often enough, they fail. Because stating facts isn’t a story. Maybe this Storytelling guide can help! (see more about Storytelling here) via (see more about Storytelling here)