How to Create a Compelling Story

Instead of the weekly tip, this week we’re giving you 25 minutes of tips! On Storytelling this time. This is the presentation I (Bas) have done at the Benchmark Conference in Manchester in September. The talk was recorded by Omi Sodi. Enjoy! Find the slides of that presentation here: Learn how to do storytelling yourself […]

The power of storytelling

Originally posted on the Click-blog for the Benchmark Conference. These days you hear a lot about storytelling as a marketing strategy. Many marketers, therefore, believe they should ‘do storytelling’ as well. Whenever you do something, you want to know they ‘why’ (as Simon Sinek told us). So, you might wonder why storytelling is such a […]