Why do we even need storytelling? Is it just because of the hype? Or is there something more to it? Everybody is talking about it, so it must be something good, right?
Well, only if you do it right. And to do it right, you need to understand the reasoning behind storytelling. In this section we will talk about what storytelling can do for you and what it does to those you tell a a story to. You’ll find lessons about the Why of Storytelling and how to use storytelling in business and you’ll find links to relevant articles and pages outside of this class.
The Why of Storytelling
What makes Storytelling important? Why are we as humans so perceptive for stories? The why behind Storytelling is explained
Business Storytelling
Is Storytelling only interesting for consumers? Absolutely not! Any business can benefit. Let’s look at how.
Supporting articles
Read about the importance of storytelling in these articles:
- Storytelling: hype or real?
- The power of storytelling
- Why research and storytelling are important in public speaking
- Why telling stories will help you win pitches