I know you want to dive into the story right away. But hold your horses. We can’t start just yet. Because if you would start now, the story would be bad. You wouldn’t have enough information to create a story that makes real impact. You need to prepare!
Before we start the story, there are two things we need to do: prepare and get an understanding of your audience. Trust me, it will make your story a lot better and a lot more impactful!