Stories are used to make a point. To teach a lesson or to warm the audience for your ideas. The one thing you always have to keep in mind is the target of the story: your audience.

You are looking for a connection, you want to get close to your audience. To do so, you need to understand your audience first. That is the core of this section.

Getting a connection

Why is it important to get a connection with your audience? And what should that connection do?

Researching your audience

To get closer, you need to research your audience. But how do you do that? You’ll learn in this lesson!

Steps to get closer to your audience

How do you get closer to your audience? What steps can you take to make sure you and your audience connect?

Supporting articles