Persuasion - Your strength is already within you. Let’s bring it to life

Nexus by Yuval Noah Harari: history, algorithms and what we do next

Thu, 09 Oct 2025 15:08:49 +0000

In the United States we can see, every single day, how algorithms shape what people read, believe and do. None of this is neutral. Platforms look neutral from the outside, but they are steered by people who understand how to work the system. That makes this political as much as technical. If you work in

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How to deal with scared prospects who are afraid to choose

Thu, 24 Jan 2019 12:21:51 +0000

Your prospects always seem extra critical. It's hard to persuade them. This is because they are scared of making the wrong choice. You can help them.

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Why telling stories will help you win pitches

Thu, 18 Oct 2018 12:11:22 +0000

If you are capable of winning the trust of those listening to your pitch, they will buy anything. What better way to win trust, than to tell a story?

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How to get people to come up to you after your talk

Thu, 01 Feb 2018 10:06:37 +0000

There are speakers who draw great crowds. Not only during their session, but after as well. People come up to them, ask them questions, take pictures and often enough, become clients. How do they do that? Of course, with a good presentation. But there is a way to get that attention as well. Here’s how…

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Want to make a point? Ask your audience these 3 questions

Thu, 07 Dec 2017 16:17:15 +0000

I wrote about ways to connect with your audience before. One topic I didn’t address then was asking the audience questions. Sometimes speakers want to engage with the audience by asking them a question. Often, these are simple questions (“who in the room works for an agency?”). Sometimes the questions are more complicated. These have

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Where to sit in a panel discussion

Thu, 09 Nov 2017 14:11:53 +0000

Many conferences have panel discussions. As a speaker you need to pick where to sit. In the middle? At the end? Answer these questions to decide.

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The power of a smile in presentations

Wed, 18 Oct 2017 08:21:09 +0000

Never underestimate the power of a smile in a presentation. It can do wonders for how your audience feels. Did you know for example that smiling makes people more comfortable with you as a speaker? Your facial expressions are extremely important. The way you look says a lot about how you feel and about your

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The Science of Persuasion

Mon, 13 Feb 2017 15:55:29 +0000

When we speak, we try to persuade. We try to persuade the audience of our views. We try to persuade potential clients of our products or services. We try to persuade, period. But persuasion doesn’t ‘just happen’. It happens for a reason. So we should dive into the minds of those we are targeting. And

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