The Science of Persuasion

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The Science of Persuasion

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When we speak, we try to persuade. We try to persuade the audience of our views. We try to persuade potential clients of our products or services. We try to persuade, period.

But persuasion doesn’t ‘just happen’. It happens for a reason. So we should dive into the minds of those we are targeting. And we should understand how persuasion works. This video, narrated by one of the great experts in persuasion Robert Cialdini, might be a good start.


About Author

Bas van den Beld is the founder of Speak with Persuasion. He is also your first trainer. Bas is a highly sought-after consultant, trainer and professional speaker. He helps businesses and individuals become better and more confident speakers. He has won several awards for consulting, speaking and training, including being voted European Search Personality 2015, honoring his achievements within the search marketing industry.

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