It turns out that when we talk on a lower grade level, more people will understand and love what we say. It’s part of the success of the speeches of Donald Trump.
If you’ve ever wondered why so many people believe every word Donald Trump says, the answer might be simpler than you think. A large part of the reasons lies in the way he talks.
During the 2016 election, research showed that Donald Trump was speaking on a 4th or 5th grade level. That means the level of an 8 year old. Why is that important? Because he kept it simple.
Whether or not he did this on purpose, we don’t know. But the results were great for him. By toning down his language, he was able to reach a much larger group of people. And more important: he was able to persuade them. To make them believe his words and his ideas.
As a speaker, we can learn from this. Because too often, speakers use language that is too difficult for their audience. We have all been guilty of using jargon in our talks. But using difficult language is likely to make your audience fade out. They will stop listening.
When speaking in public. Try to keep it simple. Use words people understand. And if you want or need to use jargon, explain it. You can do that using the ‘Kinda like’ theory.
This theory means you create an analogy. Are you talking about something difficult? Compare it to something everyday. Something everybody will understand: “It’s kind of like riding a bike: hard at first, but you’ll get it.”