Small businesses should focus on storytelling!Category:Structuring,Storytelling
As a small business, it’s hard to compete with brands. Storytelling is the solution!
- You can’t win on price
- You can’t win on marketing
- You can’t win on advertising
You can win on a great story!
Watch the video:
When you are creating the story keep in mind…
Don’t talk about how great you are but:
- Understand your audience
- Understand where you come from
- Understand where you add value
Create a story that resonates and you’ll be remembered forever!
More about storytelling you can find here.
The full transcript of the video: